Operation Drive Insured
Find out why our flagship campaign is so important and how you can get involved
What is Operation Drive Insured?
Operation Drive Insured is an annual Tier 1 NPCC (National Police Chiefs Council) campaign, focused on taking uninsured vehicles off the road.
This is the second time that the MIB-led initiative will take place this year, as we celebrate our 80th anniversary. Sadly, however, uninsured driving is still a huge issue across the UK. Therefore, Operation Drive Insured remains as important as ever.
Operation Drive Insured is back 9-15 Nov 2026.
Working together during Operation Drive Insured
The campaign combines roadside activity, tradition medial activiations and educational social content. Through this multi-faceted approach, Operation Drive Insured tackles both those knowingly driving uninsured and motorists making common insurance mistakes.
Receive a social media partnership pack
Our ready-to-use toolkit includes graphics and social messaging. Each year, sharing content from these packs has helped reach thousands of drivers at risk of making insurance mistakes that could lead to uninsured driving.
2025 campaign results
By working together, the campaign results are amplified. Last year, we achieved: