• Figures show uninsured driving on the rise after years of decline
• A third of all uninsured drivers are aged under 30 

MIB (Motor Insurers’ Bureau), which compensates victims of accidents with uninsured drivers, has launched its first national awareness campaign for three years as figures show a worrying increase in the number of uninsured drivers on UK roads. This follows a decade of declining levels of uninsured driving.

Ashton West, Chief Executive at MIB says, “Our biggest concern is getting the message across to drivers under the age of 30. We know that for these drivers, their car is an important part of their social life and gives them credibility. The Gone in Seconds video we have launched tackles these issues and the role of the Police in seizing uninsured cars. 

“Worryingly, this year we have seen the number of claims to MIB rising week on week. Every year, thousands of people are injured and killed by uninsured drivers. They pose a real threat to other motorists and road users. To address this, we are working proactively with police forces across the UK.”

Since 2005, when police were granted powers to seize vehicles, the level of uninsured driving has reduced by 50% to current levels of 1 million.

The `Gone in seconds` advertising campaign features a 45 second video that will be shown at 244 cinemas across London, the Midlands and the North, initially for four weeks from 11 September, billboard posters at 170 outdoor locations from late September and the advertising of the video on social media sites including Facebook and Twitter #goneinseconds.

Visit our 'Gone in seconds' media centre here.

Pictured at the launch outside New Scotland Yard in London are Detective Chief Superintendent Paul Rickett, Metropolitan Police Service Roads and Transport Policing Command, and MIB Chief Executive, Ashton West; with the campaign video showing in the background and a crushed car – the ultimate consequence of driving uninsured.